Andrii Kalyniuk is an expert in online sales development. Having worked at "Sitka Zakhid" since 2012, he gained practical experience directly in fencing production and later in direct sales as a manager. Thanks to exceptional dedication, a systematic approach, and strong results, Andrii was promoted to a management role (in 2015); today, he heads the company's B2C online sales division across the Ukrainian, Polish, Romanian, and Bulgarian markets.
His deep understanding of the product - from manufacturing and logistics to final customer interaction - enables Andrii to effectively establish international service standards and scale the brand's market presence.

Key Competencies and International Scope

Scaling in Central and Western Europe: development and operational management of online sales in Ukraine, Poland, Romania, and Bulgaria.

In-depth product knowledge: hands-on sales experience provides a comprehensive understanding of the technical and operational advantages of all fencing types.

Building effective B2C systems: developing customer-centric processes for retail buyers and implementing high international service standards.

Continuous professional development: regularly completing specialized courses in trade marketing, operations management, leadership, and business scaling.

Education and Professional Development

Yuriy Fedkovych Chernivtsi National University (ChNU):
Master’s degree in Management (2013).
Specialist degree in Engineering (2012).
Specialist degree as a High-Performance Sports Coach (2014 – fostering strong determination, the will to win, and the ability to build strong teams).

Professional development: ongoing specialized training in international management, e-commerce, sales management, and business process development.

Expert Note / Author's Quote

"My professional credo is to grow B2C sales, constantly scale up, and explore new horizons and markets. A true leader must understand the business inside out—from the smallest detail on the production line to the psychology of the buyer in any country. My goal is to ensure the 'Sitka Zakhid' brand is ubiquitous and that every customer receives high-quality fencing backed by impeccable service."